Paprec leaders are close to JeanPierre Dick

Humanity has always been at the heart of the sport. Results, performance, achievements and records to embody all the team or athlete who has made. Naturally, economic partners have always been close to the champions. It is more the case in some disciplines carrying values and representative a certain art of living such as rugby or sailing. Most of the sponsors of the last Vendée Globe monohulls have a close relationship with their skipper. And they are involved in the life of the company funding. Kito de Pavant has benefited from the massive support of the employees of the Bel group. Marc Thiercelin participates in the channels of the talent, the operation of the transmission of knowledge conducted in DCNS. Paprec leaders are close to Jean-Pierre Dick.

"Support and accompany".

Yet, at the time of the extreme rationalization of the sponsorship, the measurement of return on investment of the objectives sought in notoriety, image, internal communication, public relations or trade promotion, few sponsors claim explicitly this association. This is the case of Veolia Environnement. "Our partnership with Roland Jourdain(leskipperdeledebateauVeolia-Environnement,NDLR) want me particularly to heart." This partnership is based on the man himself. "It's Roland Jourdain, the man, the skipper, that want to support and accompany," thus says Henri Proglio, Chairman of the world leader in environmental services. "Because Roland embodies the core values of Veolia Environnement: courage, respect, the conquest and solidarity." He is someone that knows how to adapt its forces up to the challenge it is launched. What is true for a champion also applies to the company: the questioning of the habits, the acceptance of the change, the desire for competition, loyalty to his staff. "All matters essential to the success of an athlete and a business", continues the pattern, which adds: "his courage, his strength and determination are an example for us all."

"Real showcase."

"We entered into contact with Veolia in 2004 through a co-partnership with Sill, our sponsor of the time", recounting his Roland Jourdain, on 28 August, at the start of the Istanbul Europa Race, the first race of the 2009-2010 season. "Henri Proglio came on board in 2006 to Concarneau and Veolia has become main sponsor. Things done naturally. I was seduced by the simplicity of the company and its leader. And, above all, I was proud to see the word environment on my boat. "In fact, in addition to be a powerful tool of mobilization and awareness for a group that forged a new identity in 2003, the partnership is"a real showcase for our trades around the sea desalination, cleaning of the beaches, control of the quality of bathing water, maritime transport, the dismantling of end-of-life ships and ports clean. "says Henri Proglio. Illustration of the approach: the skipper, who abandoned in extremis the last Vendée Globe due to a keel damage, will be the first to calculate the carbon footprint of his sailboat. The contract between Roland Jourdain and Veolia will be renewed end of 2009 for three or four years. A reflection is committed for a possible entry in the Volvo Ocean Race, "a truly global race on which we can make public relations"business to business"very carriers for our subsidiaries", summarizes Isabelle Jahlan, official sponsorship of the group. This should double the budget allocated to Roland Jourdain, today between 2 and 3 million euros per year. An acceptable expense for a group of 36 billion euros in sales, including the boat is the only sports commitment scale and to the extent where, behind the values, the sponsoring also serves to generate activity!