The NBA did have a brief honeymoon period in 1976

Centers for Disease Control and Prevention, more than halfof U.S. adults do not get enough physical activity to benefit their health, and24 percent are not active at all in their leisure time. "We know that poorlifestyle choices can lead to health complications down the line," saidWhitehouse. "Using the products and services available through Healthy Rewardscan improve peoples overall health and well-being, potentially help minimizetheir risk for an unexpected illness or injury, and even help shorten theduration of a future disability." According to the 2004 Surgeon General's Report, The Health Consequences ofSmoking, eliminating smoking can greatly reduce the occurrence of coronary heartdisease and other forms of cardiovascular disease. CIGNA Healthy Rewards offersseveral tobacco cessation resources.

Another added benefit of the program is that people can use the discounts attheir convenience. "No doctors referrals or claim forms are needed, just aHealthy Rewards membership card when its time to pay for discounted services.Its that simple for people to save money on health services," said Whitehouse. With this extension, Healthy Rewards discounts are now available with all CIGNAmedical, behavioral health, pharmacy, dental, life, accident and disabilityplans. To learn more about CIGNA Healthy Rewards, visit CIGNA (NYSE:CI), one of the nation's leading health service companies, isdedicated to helping the people we serve improve their health, well-being andsecurity thorough a diversified portfolio of benefits and services. Servingapproximately 47 million people throughout the United States and around theworld, CIGNA Corporation's operating subsidiaries offer a full portfolio ofmedical, dental, behavioral health, pharmacy and vision care benefits as well asgroup life, accident and disability insurance.

"CIGNA," "CIGNA Group Insurance"and the "Tree of Life" logo are registered service marks of CIGNA IntellectualProperty, Inc., licensed for use by CIGNA Corporation and its operatingsubsidiaries. Such operating subsidiariesinclude Life Insurance Company of North America, CIGNA Life Insurance Company ofNew York, and Connecticut General Life Insurance Company. 1 "Health & the Economy," prepared for CIGNA by TSC, a division of Yankelovich,Inc., September/October 2008. CIGNAJill Roman, orAmy Turkington, Copyright Business Wire 2009.

This article can be viewed in it's entirety at North Station SportsToday's NBA is littered with some interesting nicknames. "The King," "Agent Zero," "The Answer ," "Superman," "Black Mamba," and "The Truth" .In the 1970's, an era that concluded with the NBA in a media mess, the names given to NBA players sounded like lyrics from a Barry White songbook, "except for one". Back then, the league was headlined by, "Silk," "Clyde ," "Pistol-Pete," "The Pearl," "Iceman," "The Doctor," and then their was "CHOCOLATE THUNDER".The Boston Celtics dominated the late 50's and 60's with 11 championships in 13 years. Frustrating as this decade of dominance may have been for the league's also-ran's (every non-Celtic), it was a period that mentored the development of the NBA through hard work, team chemistry, and pure refusal to lose.It encouraged those players that could not compete on the basketball world's biggest stage; to go into the city schoolyard jungles of Philadelphia, New York and Chicago. As these players were woven into the rosters of the two leagues, a new breed of player was born.The natural direction of players was simple the scholars of the game, blue collar players such as Dave Cowens and Kareem Abdul-Jabar seemed to flock to the the more serious NBA while the showmen of the era were more likely to gravitate towards the NBA's little brother, the American Basketball Association.The pursuit of the best paying contract encouraged many players to shift back and forth between league's. Eventually both Association's finally merged but not before the years of money-motivated league shifting created a player that was more attracted to the big payout then the ultimate prize.The NBA did have a brief honeymoon period in 1976.