A desire often hampered by economic conditions

The French are increasingly wanting to start their business. In 2009, they are not less than 580 000-to be launched this great défi1. A trend is not ready to reduce: about one-third French feed, in effect, the urge to entreprendre2. A desire often hampered by economic conditions.

In this fragile environment, the deductible represents an interesting solution and a safety factor of undeniable; particularly in the real estate sector which has been strongly ride lately. This is why, on the occasion of Guy Hoquet real estate Franchise Expo Paris 2010 3rd French real estate franchise network, chose to develop a State of the real estate franchise and the activities of the sign.

1 Figures Insee 2009 barometer 2009 FIFG / Chambers of commerce and industry (CCI): "the French and the creation of business".

The franchise: the keys to success by Guy Hoquet real estate A reputation, mentoring, training, transmission of knowledge and support, such are the benefits proposed by the franchise. "We are here first and foremost to provide know-how, assistance and sustainability for our franchisees", said Guy Hoquet, President of the eponymous network.

Serious advantages are that, in an economic climate tense, attracting more entrepreneurs seeking independence but security. An essential safeguard in the sector of real estate through a murky period in 2009. Despite the decline in business, real estate franchises have maintained the cap. "in 2008 - 2009, half of my agencies have no lost sales, and this in a context of crisis", says Guy Hoquet. Today the announced resumption of market boost the real estate franchise. "On the month of December alone, we have signed 10 agreements and we have 60 current open projects," he added.

Support pas and tailor-made A success due to, among other, by custom support provided by the sign. The funding, for a local, through training, assistance network Guy Hoquet the real estate is present in all the major stages of entrepreneurship.

The President of the network is also available and listening to all of its franchisees. Guy Hoquet multiplies, indeed, the formal and informal appointment with the entire network. He toured regularly in the region in the agencies for closer ties with each franchisee. "Our franchisees may also, if they wish, become members of the Association of licensees and franchisees of the group itself is a true reflection and exchange between members," said the President of the network.

Guy Hoquet real estate: a participatory network A franchisor-franchisee sustained and participatory relationship which earned network Guy Hoquet real estate to be assigned the Coup de Cur award of the 2010 Franchise of the Express in partnership with the Observatory of the Franchise in the category "participatory network". This distinction that rewards a network that has developed in place of consultation and dialogue, tools closely associating its franchisees with its developments, with a real desire for progress and innovation. Guy Hoquet real estate is the only real estate network, to date, have received this award. "Our whole system is based on participatory innovation," said the President. "Each franchisee, with his career and his experience has something to bring to the group." "This is why I strive to consult regularly, engage and be listening to them in difficult moments," he concludes.

A round table on the theme "economic franchise model: challenges and prospects" and an awards ceremony will be held March 16 from 16 h to 17 h 30 for Franchise Expo Paris 2010 (Studio of the franchise).